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In its "DIESEL FOR SUCCESSFUL LIVING" campaign from 1991-2001, the brand took a stance against corporate brands that claim they have a social conscious, and parodied the advertising of the 1950s that promoted better living through hyper consumerism. Images of beauty and glamour juxtaposed against provocative headlines that hinted at serious themes.
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Jonason's visuals went under the name "For Successful Living" - an idea the brand resurrected for its recent Terry Richardson-shot campaign. As they go on display at Stockholm's Fotografiska Museet as Finally It All Makes Sense: Diesel Adverts 1991-2001, he reflects on these iconic campaigns. How did these campaigns first come about?
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Marketing. Diesel S.p.A. will be able to process Biographical Data, Contact Data and Purchase Data for advertising activities on the social networks to which I am subscribed or sending advertising or direct sales material, carrying out market research, sending commercial promotions and discounts reserved to customers, commercial information - possibly also customized - with automated contact.
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Feb 09, 2020 Video via Diesel Subscribe On Youtube DIESEL welcomes Spring/Summer 2020 with open arms with the launch of their new For Successful Living campaign. What is successful.
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DIESEL introduces its Spring Summer 2020 For Successful Living campaign. But first, a little history. The famous DIESEL tagline was created in the early 90's.
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Model Tommy Hackett stars in Diesel's spring 2020 For Successful Living campaign.See images from the campaign at The Fashionisto: https://thefash.co/knKzeH
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DIESEL - FOR SUCCESSFUL LIVING Three words have been part of Diesel's DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words - and Diesel's core product category, denim - in the spotlight to tell a new FOR SUCCESSFUL LIVING story.
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Pin Tommy Hackett stars in Diesel's spring-summer 2020 campaign.. Models Tommy Hackett and HuanXin He are modern-day superheroes as they come together as the stars of Diesel's spring-summer 2020 For Successful Living campaign. The models defy gravity and crush the pavement in the advertisement's cheeky images. The pair also appears in a series of humorous videos.
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Denim Brands Diesel Reboots "For Successful Living" Slogan in Superhero-Themed Campaign By Liz Warren February 10, 2020 10:47am Diesel Courtesy Diesel is channeling the old and the superhuman in its Spring/Summer 2020 campaign.
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Renzo Rosso, the president and founder of Diesel SpA, the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab.
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Diesel has taken the bold step of relaunching its iconic 'For Successful Living' message for AW16, a throwback to its powerful past ads. The new series of 50 images, dubbed 'For Successful Living 2.0 ' by creative director Nicola Formichetti, and shot by Terry Richardson, are a call to arms, each with their own piece of advice.
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For Successful Living. This professional campaign titled 'For Successful Living' was published in Italy in January, 2020. It was created for the brand: Diesel, by ad agency: Publicis. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 4 years ago.
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DIESEL'S 'SUCCESSFUL LIVING' CAMPAIGN by Mr Doveton | Sep 18, 2016 | News After celebrating 30 years in Japan with a see now/ buy now runway collection, Diesel released a powerful FW16 campaign embodying their rebellious 90's ethos. Each image in the campaign is basically a motivational poster, complete with one of 50 rules For Successful Living.
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The Diesel DNA is very much connected with the slogan "For Successful Living," so it's about a way of life, about being straightforward with a no-bullshit approach, but still active and.
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For SS20, Diesel debuts its latest chapter in the For Successful Living story, including a campaign film by François Rousselet. Here's the press-release synopsis: It features a superhero movie.
